We're happy to announce that Referral Urls are now available for Instagram! Now you can create a link that will drive people into your Instagram Automations.
Currently, these conversations will only be visible for users that are accessing your link from their mobile phones.📱
Your Instagram Automation won't trigger automatically unless the user has already DM'ed you before. As a result, you need to have Conversation Starters enabled for users who have never interacted with your business before so that they can enter the automation easily after clicking on your link.
The Instagram Referral Url is now the best way for you to drive traffic from any channel into your Instagram DMs!
To access the Instagram Referral Url, create a new flow and select "User clicks a referral link" as the starting step.
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You can read more about this feature from the blog post here: